Super-evaporative PVA material to absorb water to then allow it to evaporate slowly for instant, long-lasting cooling relief|Designed to create a feeling colder than ambient air temperature and absorb and hold more water than other cooling towels on the market for a longer-lasting cooling|Can last up to 4 hours, simply re-wet to increase cooling duration|Run the PVA cooling towel under water for one minute or until saturated, wring out excess water and twirl or snap in the air for no-drip cooling|Perfect cooling headwear for anyone working in the heat and exposed to possible heat-related illnesses like heat cramps, heat strokes, or heat exhaustion are possible